Managed Meta advertising · from $249
Facebook and Instagram ads for musicians
A 30-day Meta ad campaign run for you — creative, audience testing and daily optimisation included. No ad account, pixel or technical setup needed on your side.
Why ads belong in a release plan
Playlists reach people who already listen to playlists in your genre. Ads reach everyone else — which is the only reliable way to grow an audience beyond the people who already know you.
We treat a music ad flight the way a label's media buyer does: several creatives, several audiences, and constant reallocation toward whatever is producing the cheapest engaged listener. Early in the flight we are buying information; by week two we are buying results.
Ads pair especially well with a playlist campaign. Traffic from ads arrives at a song that is already circulating, so the saves and repeat listens land at the same time — which is exactly the pattern Spotify's algorithm looks for.
What's included
- Ad creative produced for your release
- Audience research, build and A/B testing
- 30 days of active management and optimisation
- Facebook and Instagram placements
- End-of-flight report: spend, reach, clicks and cost per click
- No ad account or pixel required from you
Who this is and is not for
A good fit if…
- Artists with a release live on streaming and a budget of $249+
- Artists who want listeners outside their current following
- Anyone who has tried boosting posts and got likes instead of listeners
Not a fit if…
- Artists wanting a guaranteed number of streams from ad spend
- Anyone with a budget under $249 — smaller flights cannot gather enough data
- Artists who want to run and manage the ads themselves
Ad campaign pricing
30-day managed Meta flight
Bronze
Est. 250–500 new fans
Silver
Est. 500–1k new fans
Gold
Est. 750–1.5k new fans
Platinum
Est. 1k–2.5k new fans
Diamond
Est. 1.5k–3.8k new fans
Prices include both management and media spend. Fan estimates are based on past campaigns, not guarantees.
Music ads FAQ
- Is the ad spend included in the price?
- Yes. The price covers both the media spend and our management of the campaign.
- What do the ads point to?
- Usually your Spotify track or a smart link covering all platforms — whichever fits the goal of the release.
- Do I need to send video?
- It helps, but it is not required. We can build creative from your artwork, audio and any clips you have.
- How do I know it worked?
- You get spend, impressions, clicks and cost per click, and you can compare the flight window against your own Spotify for Artists data.
Find your song and launch your campaign
Search your track, choose the campaign that fits your budget, and your rep emails you within 24 hours.
Start campaign